Author Phyllis Zimbler Miller talks about her book, Mrs. Lieutenant, and how she’s had to become proficient at online marketing and html! Please leave a comment here by June 30th for a chance to win a copy of Mrs. Lieutenant. Oh, and that is the real Mrs. Lieutenant at a Coronation Ball in 1967. What a lovely up-do!
I’m reading Stephanie Chandler’s new book “The Author’s Guide to Building an Online Platform” with the subtitle “Leveraging the Internet to Sell More Books.” It’s one of several such books I’ve read as well as numerous teleseminars I’ve listened to along with attending John Kremer’s two-day marketing event 10 Million Eyeballs.
And yet the truth remains that an author has to self-promote or get completely overlooked. In 1992 when the Jewish holiday book SEASONS FOR CELEBRATION that I co-wrote with Rabbi Karen L. Fox came out, she and I had to do all our own marketing. At least now, thanks to the internet, this is easier to do – as well as harder because there are many more opportunities to chase.
Just the “simple” question of my blog for MRS. LIEUTENANT: A SHARON GOLD NOVEL: How do I attract people to the blog? Where else can I post the blog? Is what I’m writing on the blog of any interest to anyone else? And, oh, could I somehow magically learn html so I could add fancy “things” to my blog?
Yet I do believe that authors self-promoting through blogs is very important. Only perhaps very important on other people’s blogs – blogs that have been around longer and have a loyal following. In fact, I’m on a virtual book tour this month through Pump Up Your Book Promotion – and I’m really enjoying writing guest posts and being introduced to some great blogs.
In addition, I’m co-sponsoring “Tell-Your-Own-Story,” a contest for military spouses in connection with season 2 of Lifetime Channel’s ARMY WIVES television series. The contest is HERE, and Lifetime is contributing prizes.
MRS. LIEUTENANT is told from the point of view of four women (read a chapter from each HERE. These women in the spring of 1970 come together because their husbands report for Armor Officers Basic at Ft. Knox, Kentucky, during the Vietnam War.
I wrote the novel because of the experiences I had as a new army officer’s wife – I wanted to share this specific time in women’s social history. And, yet, I do think the novel has much relevance for today, especially as the U.S. heads into a Presidential campaign in which race will undoubtedly be an issue as well as the current unpopular war.
I’m hoping book clubs will discuss MRS. LIEUTENANT, and for that reason I wrote book group discussion questions and provided these as a download off the home page of my website. (SPOILER ALERT: Skip question 7 until you’ve read the book.)
Recently on a podcast interview I was asked what I hope to achieve with my book. The answer: besides entertainment and a window into a past era, the opportunity for people to consider their own prejudices from the safety of a book’s pages.
A former Midwesterner and “Mrs. Lieutenant,” Phyllis Zimbler Miller lives in Los Angeles with her husband. She got a B.A. in Journalism from Michigan State University and an M.B.A. in Finance from The Wharton School. She’s the co-author of the Jewish holiday book SEASONS FOR CELEBRATION and, besides working on the sequel to MRS LIEUTENANT, she currently writes three blogs: www.mrslieutenant.blogspot.com, the teen and young people advice blog www.flippingburgersandbeyond.blogspot.com, and her newest blog www.dogooderscrooge.blogspot.com. She’s on an intense self-directed course to learn internet marketing, and her biggest addiction is clicking the “buy now” for books she sees on Amazon.
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