Guest Post: Do Book Trailers Sell Books? by Cheryl Kaye Tardif

Do Book Trailers Sell Books? by Cheryl Kaye Tardif

There’s been a lot of discussion about book trailers on this blog and elsewhere on the ‘Net, and the question is: Do book trailers sell books? As an author who has no access to knowing where book buyers come from or whether they bought because of a trailer, I am very interested in the answer to this question. 

Personally, some trailers have led to me buying a book. I bought Mothering Mother by Carol D. O’Dell based on her book trailer and info. The info drew me in, the trailer sold me. I’ve seen awesome trailers and some that are just not that well done. 

Derek Armstrong and Kam Wai Yu, of Persona Corp fame and now Kunati Books, were the original creators of the book trailer. That was years ago. Technology has changed and trailers have become more complex, more attractive to readers and far more acceptable. 

Book trailers vary in style. Some are text only with dramatic music. Those can definitely be appealing, since nothing else distracts the viewer. Other trailers are live video—and showcase actors. Unfortunately, many look like amateur videos and the acting can be…well, let’s say, uninspired. 

Recently I watched Dean Koontz’s Odd Passenger “webisodes” (or Internet movie chapters) on YouTube. It is basically four short book trailers that, combined, tell a creepy story. The acting won’t win any Academy Awards; however, it’s solid enough and the camera shots are professional enough that I was hooked. Reel me in, Odd! I’ve ordered the latest Odd book because of these webisodes. 

So now, I’ll be brave and share with you the book trailer that Kunati Books made for my latest novel…Whale Song. I hope you enjoy, and please leave a comment and tell me what you think. Does this video intrigue you, tease you, leave you wanting more? Does it make you want to order Whale Song? Have you ever bought a book because of the book trailer? Enquiring minds (mine!) wanna know. 


Buy Whale Song on

 ~Cheryl Kaye Tardif, author of Whale Song, The River, and Divine Intervention 

Guest Post: Author Cheryl Kaye Tardif asks, “What’s Your Book Club Looking For?”

Canadian Author Cheryl Kaye Tardif wants to know-

What’s Your Book Club Looking For? 

As a suspense author, I’m often asked whether any of my books are suitable for book clubs, and I usually answer with: “Definitely! But which one depends on what your book club is looking for.” So what can I offer to a book club? Well, I hope to give you an exciting, suspenseful read with location settings that add to each novel. 

Divine Intervention:  For book clubs that enjoy the paranormal/supernatural world, crime fiction or just suspense in general, I recommend Divine Intervention. Set in various BC locations, it has enough twists and turns to keep you guessing and it explores tough societal issues, like child abuse, the foster care system, and abortion. 

Fans of authors J.D. Robb (aka Nora Roberts), Kay Hooper and Iris Johansen, and TV’s CSI, Medium and Ghost Whisperer will enjoy Divine Intervention, a sizzling paranormal crime novel that sends a team of psychic agents on a manhunt for a deadly serial arsonist who is leaving behind a blazing trail of corpses.

The River:   If your book club prefers high adventure, suspense, intrigue and controversial issues then I recommend The River. Discussion topics range from Multiple Sclerosis to family dysfunction to stem cell research to nanotechnology to conspiracy within our governments.

 This thriller takes place in the wild Nahanni River area of Canada’s Northwest Territories and it explores biotechnology, nanotechnology, and the search for longevity and youth as a group of near strangers search for a man who had been presumed dead. The River asks a thought-provoking question: How far have we gone with our technology…until we’ve gone too far?

Whale Song:  For book clubs that enjoy character driven tales, like novels by Jodi Picoult or Alice Sebold, I recommend Whale Song, set on Vancouver Island and Vancouver. Touching on the sensitive issue of assisted death and drawing on wise native legends, Whale Song is a poignant story of family ties, love, tragedy, sacrifice and transformation that will change the way you view life…and death. And it is “my heart book.”

 Reviewers have called it “beautiful”, “thought-provoking”, and “emotional”. New York Times bestselling author Luanne Rice calls Whale Song “a compelling story of love and family and the mysteries of the human heart…a beautiful, haunting novel.”

There is a discussion guide available for Whale Song that you can view online and/or download (PDF). Please feel free to copy it for your book club. There are no discussion guides yet for The River or Divine Intervention.

My novels have been used in many book clubs in Canada and the US. Whale Song has even been used for novel studies in schools (elementary to high school), and as recommended reading for a tutoring company, plus mandatory reading for women at a Georgia women’s shelter. I’ve had the honor of visiting book clubs in the Edmonton area and I have immensely enjoyed the interaction, questions and of course, the great munchies. Why does book club food always taste so darned good?

My goal as an author is to hopefully give you suspenseful stories and memorable characters that will become like old friends, ones you won’t want to forget any time soon and ones you’ll think of long after you’ve read the novel.  

Book clubs: Please let me know if you choose any of my novels for your book club. I have some goodies I’d like to send you. Happy reading! 

~Cheryl Kaye Tardif

Edmonton, Alberta, Canada